Primary Colors

Define main colors that make your brand recognizable and consistent.

Secondary Colors

Add supporting colors that create flexibility without weakening brand identity.

Accent Colors

Use accent colors to highlight actions, offers, and important messages.

Color Contrast

Ensure strong contrast for readability, accessibility, and better user experience.

Brand Emotion

Choose colors that reflect the feelings your brand should create.

Digital Colors

Set web color codes for accurate display across digital platforms.

Print Colors

Define print color values to keep materials consistent offline.

Background Colors

Select backgrounds that support readability and visual balance effectively.

Button Colors

Use button colors that guide attention toward important customer actions.

Color Rules

Document color rules so every design stays visually aligned.

Primary Font

Choose a main font that reflects your brand personality clearly.

Secondary Font

Pair supporting fonts carefully to add hierarchy and visual interest.

Heading Style

Design headings that guide readers and organize content clearly.

Body Text

Keep body text readable, clean, and comfortable across all devices.

Font Sizes

Set consistent sizes for headings, paragraphs, captions, and buttons.

Line Spacing

Use proper spacing to improve readability and reduce visual strain.

Font Weight

Apply weights strategically to emphasize important messages and content sections.

Text Hierarchy

Create hierarchy so visitors scan pages faster and understand priorities.

Web Fonts

Select reliable web fonts that load quickly and display correctly.

Typography Rules

Document type rules to keep every brand message visually consistent.

Visual Style

Define image style so every visual supports your brand identity.

Photo Tone

Choose photo tones that match your message, audience, and emotion.

Image Quality

Use sharp, professional images that increase credibility and customer trust.

Subject Focus

Select images that clearly highlight people, products, services, or outcomes.

Brand Filters

Apply consistent filters to create a unified visual appearance.

Composition Rules

Use balanced framing to make images clean, focused, and engaging.

Stock Images

Choose authentic stock images that avoid generic or staged impressions.

Custom Photography

Capture original photos that make your brand feel more personal.

Icon Direction

Use icons that match your style, message, and visual system.

Image Consistency

Keep imagery aligned across websites, ads, social, and print.